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Global Marketing Communication Strategies
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LO 01: To identify the concept of global marketing and the influence global marketing decisions have on business
Essential Reading with Practice Test | Session 01
Handout | Session 01
Additional Notes | LO 01
Case Study | Session 01
Discussion forum | Session 01
Graded Test | Session 01
LO 02: To apply cases, readings and international business reports to analyse corporate issues/opportunities in global and digital marketing context by evaluating the tools and platforms
Essential Reading with Practice Test | Session 02
Handout | Session 02
Additional Handout | Session 02
Case Study | Session 02
Discussion forum | Session 02
Graded Test | Session 02
LO 03: To analyse the importance of marketing communication
Essential Reading with Practice Test | Session 03
Handout | Session 03
Case Study | Session 03
Discussion forum | Session 03
Graded Test | Session 03
LO 04: To appraise the integrated marketing communication concepts and process of advertising
Essential Reading with Practice Test | Session 04
Handout | Session 04
Case Study | Session 04
Discussion forum | Session 04
Graded Test | Session 04
LO 05: To investigate trading blocs & global challenges
Essential Reading with Practice Test | Session 05
Handout | Session 05
Case Study | Session 05
Discussion forum | Session 05
Graded Test | Session 05
Exam - GMCS
Exam Paper - GMCS
Archived class recordings
Live Sessions
Live Session Recording - 28th March 2026
Live Session Recording - 4th April 2026
Live Session Recording - 11th April 2026
Live Session Recording – 18th April 2026
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All categories
General Programs
BigNxt (KSA)
Riyadh
Post Graduate Diploma (Computing)
Additional Practical Modules
Core
Specialization
Post Graduate Diploma in Management (EUCLEA)
MBA (EUCLEA)
Additional Modules
Healthcare Management
Event Management
International Business
IT Project Management
PG Diploma in Strategic Leadership & Responsible Management (EUCLEA)
ATHE
Extended Diploma in Computing
Year 1 Term 1
Year 1 Term 2
Year 1 Term 3
Year 2 Term 1
Year 2 Term 2
Year 2 Term 3
Extended Diploma in Business Administration
Year 1 Term 1
Year 1 Term 2
Year 1 Term 3
Year 2 Term 1
Year 2 Term 2
Year 2 Term 3
Level 3 Diploma in Information and Digital Technologies
Level 3 Diploma in Business
Jeddah
PG Diploma in Strategic Leadership & Responsible Management (EUCLEA)
BigNxt (EUCLEA)
Executive MBA (Online)
OTHM
MSc (Online)
Artificial Intelligence
Networking
Software Engineering
Application Development
Data Analytics
M. Phil
BigNxt (RRU)
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Global Marketing Communication Strategies
