Help Desk
Skip to main content
Market Strategy and Brand Positioning
0%
Previous
Course data
Introduction
Announcements
Syllabus
LO 1 | To understand the role of marketing in creating customer value and analyze marketing environments to capture marketing insights.
Part 1 | Marketing Foundations: Creating Customer Value, Satisfaction, and Loyalty
Detail Elaboration
Part 2 | Marketing Environment, Research Methods, and Consumer Insight
Detail Elaboration
Essential reading material
LO 1 | Case Study
LO 1 | Discussion
LO 1 | Graded Quiz
LO 2 | To develop strategies for connecting with customers and building strong brands
Part 1 | Customer Relationships, Engagement Strategies & CRM Foundations
Detail Elaboration
Part 2 | Building Strong Brands: Brand Strategy, Equity, and Positioning
Detail Elaboration
Essential reading material
LO 2 | Case Study
LO 2 | Discussion
LO 2 | Graded Quiz
LO 3 | To design and manage marketing channels to deliver value to customers
Part 1 | Developing Value Offerings: Products, Services & Innovation
Detail Elaboration
Part 2 | Marketing Channels, Retailing, Wholesaling & Supply Chain Management
Detail Elaboration
Essential reading material
LO 3 | Case Study
LO 3 | Discussion
LO 3 | Graded Quiz
LO 4 | To develop and implement integrated marketing communications strategies
Part 1 | Integrated Marketing Communications: Tools, Strategy, and Execution
Detail Elaboration
Part 2 | Building trust through responsible, ethical, and sustainable communication strategies in today's conscious marketplace.
Detail Elaboration
Essential reading material
LO 4 | Case Study
LO 4 | Discussion
LO 4 | Graded Quiz
Assessment Guidance Session Recordings
Assignment Guidance Session | 8th Jan
Assignment Submission
Assignment Brief
Assignment Guidance
Live Session Recordings
Session Recording | 26th Dec
Session Recording | 27th Dec
Session Recording | 2nd Jan
Session Recording | 3rd Jan
Next
Side panel
Categories
All categories
General Programs
BigNxt (KSA)
Riyadh
Post Graduate Diploma (Computing)
Additional Practical Modules
Core
Specialization
Post Graduate Diploma in Management (EUCLEA)
MBA (EUCLEA)
Additional Modules
Healthcare Management
Event Management
International Business
IT Project Management
PG Diploma in Strategic Leadership & Responsible Management (EUCLEA)
ATHE
Extended Diploma in Computing
Year 1 Term 1
Year 1 Term 2
Year 1 Term 3
Year 2 Term 1
Year 2 Term 2
Year 2 Term 3
Extended Diploma in Business Administration
Year 1 Term 1
Year 1 Term 2
Year 1 Term 3
Year 2 Term 1
Year 2 Term 2
Year 2 Term 3
Level 3 Diploma in Information and Digital Technologies
Level 3 Diploma in Business
Jeddah
PG Diploma in Strategic Leadership & Responsible Management (EUCLEA)
BigNxt (EUCLEA)
Executive MBA (Online)
OTHM
MSc (Online)
Artificial Intelligence
Networking
Software Engineering
Application Development
Data Analytics
M. Phil
BigNxt (RRU)
Home
Log in
Username
Username
Password
Password
Forgot your password?
Log in
Or login using your account
Categories
Collapse
Expand
All categories
General Programs
BigNxt (KSA)
Riyadh
Post Graduate Diploma (Computing)
Additional Practical Modules
Core
Specialization
Post Graduate Diploma in Management (EUCLEA)
MBA (EUCLEA)
Additional Modules
Healthcare Management
Event Management
International Business
IT Project Management
PG Diploma in Strategic Leadership & Responsible Management (EUCLEA)
ATHE
Extended Diploma in Computing
Year 1 Term 1
Year 1 Term 2
Year 1 Term 3
Year 2 Term 1
Year 2 Term 2
Year 2 Term 3
Extended Diploma in Business Administration
Year 1 Term 1
Year 1 Term 2
Year 1 Term 3
Year 2 Term 1
Year 2 Term 2
Year 2 Term 3
Level 3 Diploma in Information and Digital Technologies
Level 3 Diploma in Business
Jeddah
PG Diploma in Strategic Leadership & Responsible Management (EUCLEA)
BigNxt (EUCLEA)
Executive MBA (Online)
OTHM
MSc (Online)
Artificial Intelligence
Networking
Software Engineering
Application Development
Data Analytics
M. Phil
BigNxt (RRU)
Home
Course info
Market Strategy and Brand Positioning
